Two promotions at Avedon Capital Partners

Amsterdam/Düsseldorf, 8 February 2019 – Avedon Capital Partners is pleased to announce the promotions of Emily Jeffries to Investment Director and of Rogier Luttjeboer to Associate. Emily joined Avedon in 2012 from McKinsey and made a significant contribution to the realized investments of Cyclomedia and SportCity and the current investments Kinly and CCS going forward. Emily is part of the Software & Technology sector team and co-leads the Human Capital Alpha Team efforts. Rogier joined Avedon in 2016 from an intern position and made a significant contribution to the current investments of 2theloo and Kinly. Rogier is part of the Industrial Niches sector team and the Acceleration Growth Alpha Team with specific focus on implementing pricing strategies.

Avedon Capital Partners partner Michel Verhoog: “We are very pleased to promote Emily Jeffries and Rogier Luttjeboer as they are making an outstanding contribution. Besides the promotions we are hiring more experienced professionals to further build out the team”

About Avedon Capital Partners
Avedon is a leading lower mid-market private equity firm in the Benelux and Germany, providing capital in partnership with strong founder/owners or management teams that have distinctive and ambitious growth plans requiring a step change. The Avedon team is located in Amsterdam (NL) and Düsseldorf (GER) with managed assets of more than €500 million. Through dedicated sector teams, Avedon seeks opportunities in niches within four sectors: i) Software & Technology, ii) Business services, iii) Industry & Engineering, and iv) Consumer products & Leisure. Throughout the cycles the team has supported 24 growth companies in the fields of strategy, sales growth, human capital, operational improvement and has achieved a strong track record of growth.

For more information:
Michel Verhoog, Partner
Tel: +31 (0)20 568 2626