Ward joined Avedon in July 2018. Previously, he worked at Roland Berger for 4 years focusing on strategic, commercial and business improvement projects for clients primarily in retail, FMCG and consumer services. Before that, Ward worked at Ahold as a sourcing manager at the headquarters and as a supermarket manager at the Albert Heijn XL in The Hague. He holds a MSc in Applied Physics from the Delft University of Technology and an M.B.A. degree from INSEAD Business School.