Helen Draijer, joined Avedon in October 2019 as CFO. Before joining she was CFO at Lagardère Travel Retail NL. Prior to this she spent five years as Head of Risk, Legal, Tax and Treasury at Hema, a retail chain for convenience goods then held by investment firm Lion Capital. Before, she was Senior Business Controller at O’Neill, Manager Compliance and Processes at eBay and Wholesale Controller at Tommy Hilfiger. She started her career in audit, with KMPG and grew to senior roles at Arthur Andersen and later Deloitte, including Audit Manager and Senior Consultant in the Transaction Services Practice. She has a MSc in Business Economics from the University of Amsterdam.