Promotions within Avedon Capital Partners

Amsterdam/Düsseldorf, March 14, 2022 – During 2021, Avedon has continued to make investments, worked on the value creation within our portfolio companies and developed the team. The strong development of the team resulted in five promotions as of January 1, 2022.

Avedon Capital Partners’ Michel Verhoog: “We are proud to announce the well-deserved promotions within the team as a reflection of excellent performance and strong potential for the future and look forward working together as one team, operating from two offices.”

Ben von Schulz, Philip Fischer and Willem van de Veer are promoted to Investment Director. Leo Hartwich and Sebastian van den Berg are promoted to Investment Manager.

Ben von Schulz joined Avedon in 2016 and re-joined in 2020 after a year at ECM Equity Capital. Prior, ben worked at the Debt Advisory Group of DC Advisory and at the Investment Banking Division of Canaccord Genuity. Ben holds a Master of Global Management from Queen’s University, Canada and a M.Sc. in Finance from Maastricht University.
Ben leads the Software & Technology sector team in Düsseldorf and is actively involved in portfolio company Altendorf.


Philip Fischer joined Avedon’s Düsseldorf office in 2019. Previously, Philip led the minority investment activities of SevenVentures. He started his career at J.P. Morgan’s Investment Banking Division in London. Philip holds a BSc in General Management and Business Law from European Business School, Oestrich-Winkel, Germany and further studied at the National University of Singapore.

Philip leads the Consumer & Health sector team in Düsseldorf. His active portfolio company is Hauck.


Willem van de Veer joined Avedon Amsterdam in 2019. He previously worked for 3 years at Volpi Capital, a London-based private equity firm focused on tech-enabled services. Prior to this he spent almost 4 years at Gupta Strategists, the leading healthcare strategy consultancy. Before, he was a medical doctor practicing Surgery in Amsterdam. Willem holds a medical degree and PhD in molecular biology from the VU University Amsterdam, and an MBA from London Business School. 

Willem is part of the Business Services team and is actively involved in portfolio companies Wastevision and Delvest.


Leo Hartwich joined Avedon in 2018 following an internship and is now part of the Düsseldorf office. Before that, he worked in the Finance & Treasury department of Adidas Group for two and a half years and gained experience in the Corporate Finance department of Fresenius SE. Leo holds a Master of Finance (M.Sc.) from the Frankfurt School of Finance and Management.

Leo is part of the Software & Technology team and is actively involved in portfolio company Delabo.


Sebastian van den Berg joined the Avedon team in Amsterdam in 2020. Prior, he worked as an Associate in the Consumer, Retail & Healthcare – and the Financial Institutions Group at Goldman Sachs. Sebastian holds a MSc in Quantitative Finance from the Erasmus University Rotterdam.

Sebastian is part of the Business Services sector team. His active portfolio companies are: Pro Industry and CCS.


Avedon is an independent investment firm comprising 18 investment professionals, with offices in Amsterdam and Düsseldorf. Avedon provides growth capital and expertise to medium-sized companies with a leading position in their sectors. Avedon focuses on niches within the following four sectors: (i) software & technology, (ii) smart industries, (iii) business services and (iv) consumer & health. We like to work with strong and committed management teams that have distinctive and ambitious growth plans. Since 2003, Avedon’s team has partnered with >40 platforms achieving their growth ambitions.