Our Approach

At Avedon we first like to understand your business by building domain knowledge in-house, leveraging our extensive network and building a business plan for the coming years together. Only thereafter, we will find the appropriate ownership structure, in which we can take a minority or majority position, and the financing structure, where debt financing should support, not hamper, the growth plan. After closing the investment, we will activate our support platform, but only where support is needed, to create value for all stakeholders.

Our Sectors

Our mission is to bring each portfolio company a combination of deep industry knowledge and expert insights from other industries to challenge the status quo, to offer fresh perspectives and jointly develop business plans. We conduct our own commercial due diligence and share our domain knowledge with you during multiple workshops.

We build our domain knowledge by conducting sector studies as we are eager to learn continuously more about other industry segments or unique business models, as industries rapidly change. We have extensive experience and networks across the following industries:


We support ambitious management teams and we have a bespoke set of tools that we tailor for each situation. We have a senior team to help you, complemented by a network of industry senior executives and strategic partners who are experts in their fields.

Strategic direction setting

Our companies typically have multiple options to accelerate growth, but have to make key strategic choices given their size and set-up. We help our companies to identify and focus on the most attractive and feasible pockets of growth and drive strategic initiatives to accelerate topline growth, including pricing and sales effectiveness.

Human capital

Accelerated growth is possible with high performance management teams with the ability to turn smaller businesses into successful enterprises. We are dedicated to create high performance organisations to improve leadership teams, enhance the organizational culture and implement robust key HR processes. We offer our portfolio companies the support of our dedicated human capital strategic partner and top executive search firms.

Performance improvement

Improving control over execution of strategy and identifying issues early on by supporting our companies in strengthening the finance- and business control function and implementing KPI dashboards: financial, commercial, operational, product development, HR, ESG. As needed we initiate specific operational performance improvement programs with support of our specialized partners.

Financial support

Execution of add-on transactions to improve the strategic positioning of the company can be supported in-house or by a network of experienced business development professionals. Moreover, we have a keen eye to optimize the capital structure, always supporting the growth plans whereby we create alignment of interest for all stakeholders.