Key Facts

Sales at entry: 38
Sector: Business Services
HQ: The Netherlands

Deal Facts

Year of investment: 2021
Seller: Founders

Company description

Macaw is a provider of IT services in the field of customer experience, business process digitisation, employee engagement and data analytics. The company was founded in 1994 and has ~350 employees as at Dec-2020 with offices in the Netherlands (Hoofddorp, Barendrecht and Apeldoorn), Germany (Koln, acquired B+D in 2019) and Lithuania (Vilnius, set up in 2018). Macaw is a technology partner of Microsoft (Power Platform, PowerBI, Teams, Azure, Sharepoint) and Sitecore (e-commerce CMS and multichannel marketing automation) and has a strong blue-chip customer base, including Evides, Heineken, Smurfit Kappa, ANWB, VGZ, Menzis, REWE, Deutsche Telekom, Sony, Vorwerk, Henkel, L’Oréal, congstar, Volkswagen PON Financial Services.

Growth case

Macaw will accelerate its current growth track record by growing further organically and through selective buy-and-build, with the aim to become a leading European IT-services company bringing value to customers with Microsoft and Sitecore technology.

Contact persons

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