Hauck

Key Facts

Sales at entry: ~€80m
Sector: Consumer & Leisure
HQ: Germany
Homepage: https://www.hauck.de/

Deal Facts

Year of investment: 2019
Seller: Family

Company description

Hauck is a leading European nursery product brand based in Sonnefeld, Germany. The company provides for a comprehensive range of products centering around children in the earlier baby years. Products include strollers where Hauck has the highest brand awareness amongst its competitors, and sells amongst others high chairs, car seats and safety gates. A significant portion of sales is already generated outside of Germany. Hauck is perceived the market leader in the value to lower mid-price segment. The company applies the highest standards with regards to quality control and compliance with legal requirements in all their sales regions and is at the forefront of product innovation.

Growth case

Building upon its market leadership in Germany, Hauck seeks to further internationalize its organization, strengthen the brand in international markets, advancing the product portfolio through expanding to new categories as well as through selected add-on acquisitions. The growth plan will be supported by targeted investments into the organization and management as well as into new product categories.

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