Avedon Capital Partners hires Helen Draijer as CFO

Amsterdam/Düsseldorf – Avedon Capital Partners is pleased to announce that Helen Draijer has joined as CFO.
Helen will join the management team and be responsible as a CFO for all financial and fiscal aspects of Avedon and its investment funds under management.

Helen joins from Lagardère Travel Retail NL, where she was CFO. Prior to this Helen spent five years as Head of Risk, Legal, Tax and Treasury at Hema, a retail chain for convenience goods then held by investment firm Lion Capital.
Before, she was Senior Business Controller at O’Neill, Manager Compliance and Processes at eBay and Wholesale Controller at Tommy Hilfiger.

She started her career in accountancy, as Audit Assistant at KMPG and grew to senior roles at Arthur Andersen and later Deloitte, including Audit Manager and Senior Consultant in the Transaction Services Practice.

Avedon Capital Partners’ Michel Verhoog: “We are very pleased to welcome Helen Draijer on board. Helen is an excellent and broad finance professional, who fits really well in our team and we look forward working together.”

About Avedon Capital Partners
Avedon is a leading lower mid-market private equity firm in the B’lux and Germany, providing capital in partnership with strong founder/owners or management teams that have distinctive and ambitious growth plans requiring a step change. The Avedon team is located in Amsterdam (NL) and Düsseldorf (GER) with managed assets of more than €500 million. Being sector focused, Avedon seeks opportunities in niches within: i) Software & Technology; ii) Business Services; iii) Industry & Engineering; and iv) Consumer products & Leisure. Throughout the cycles the team has supported 26 growth companies in the fields of strategy, (international) sales growth, human capital, operational improvement and has achieved a strong track record of growth and value creation.