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Avedon Capital Partners acquires VisionsConnected and Viju to create a leading global provider of video conferencing, audiovisual and collaboration solutions

Amsterdam, The Netherlands and Stavanger, Norway,

Avedon Capital Partners (“Avedon”) is delighted to announce that as of today a new combined leading global visual communications company is created with the acquisition and merger of VisionsConnect and Viju. The ambition for the new combined company is to build a leading global visual collaboration company specializing in designing, installing, servicing and supporting physical and virtual meeting room environments for global customers with strategic need for videoconferencing, collaboration and audiovisual solutions. This growth is to be realized by a combination of organic growth and by actively looking at buy-and-build opportunities. Avedon’s role as investor is to support the growth ambitions, integration and professionalization of the combination.

The combined company today already serves corporate and public customers in over 120 countries. It will have its official headquarter in Amsterdam, the Netherlands and will continue to serve their customers from multiple locations throughout EMEA, USA &APAC. A new brand, that reflects the evolution of these two reputable businesses into an integrated global organisation, is expected to be launched in early 2018.
Odd Sverre (OS) Østlie, previously CEO of Viju, will be appointed as CEO, and will continue to focus on an ambitious growth strategy with a strong focus on creating tangible business value for global clients. Raymond Alves, the founder and CEO of VisionsConnected, will be appointed as CSO (Chief Solution Officer), and will spearhead the company’s solutions and services development.

Commenting on the announcement, Odd Sverre (OS) Østlie, CEO at Viju, said “We believe this is a perfect opportunity to join forces with VisionsConnected and create a leading global visual collaboration specialist. For the end user to be effective, they need a trusted partner to bring the world of different technologies together. The combination can now provide our Clients with a seamless ecosystem of personal and shared Video and AV technologies as-a-Service, covering every need from one-to-one and group collaboration, to internal all-hands and external events. With Avedon we have a partner that that understands technology and has deep experience in integrating companies to accelerate growth”.”

“Employees must be able to really enjoy and master the experience of working collaboratively and organisations must be able to realize and measure real improvement from their investment in audiovisual and collaboration technologies” says Raymond Alves, CEO at Visions Connected. “I look forward to further developing our solutions and services, and continue to drive innovation by enabling effective collaboration between people and organisations

Commenting on the transaction, Emily Jeffries-Boezeman, Investment Manager at Avedon Capital Partners, said, “We have been following this market and recognized the opportunity to create a leading global specialist in this dynamic, but still fragmented market. The market grows considerably driven by the increased need for high end video and collaboration technologies and services, delivered globally in a service model. With their outstanding people, talented leaders and shared culture striving for the best customer experience, Viju and VisionsConnected together, form the ideal foundation for our entrance into this industry. We support the combined management team and look forward to making this investment a joint success.
About Viju
Viju is a global visual communication specialist, whose aim is to transform the way people communicate and collaborate in the workspace. Their solutions and services include videoconferencing, audiovisual integration and unified communication and collaboration.
About VisionsConnected
VisionsConnected is a global visual collaboration specialist on a mission to change the way people collaborate. They create and deliver cloud based, high quality, secure and user friendly video conferencing services to customers in over 120 countries.
About Avedon Capital Partners
Avedon Capital Partners is an investor passionate about supporting outstanding entrepreneurs and management teams of growth companies to realize their ambitions together. It is located in Amsterdam (NL) and Düsseldorf (GER). With managed assets of more than €500 million Avedon focuses on niches within four sectors: software and technology, business services, industry & engineering, and consumer products & welfare. Since it was established, the team has invested in over 20 growth capital transactions and has achieved a strong track record of growth.
For further inquiries, please contact:
Michel Verhoog,
Partner,, +31 6 20609805

Emily Jeffries,
Investment Manager,, +31 6 83620177

The Kooyenga Group is focusing on growth, by forming a strategic alliance with Olympia Netherlands

Dokkum (NL), —The successful Frisian entrepreneur Romke Kooyenga has entered into a strategic alliance with Olympia Netherlands. The collaboration between Kooyenga and Olympia forms the foundation for the further development of the Kooyenga Group as the leading temporary staffing and consulting agency for the government sector. With a strategic interest in this Group, which consists of Kooyenga Consulting and Staffing, and management consultancy firm Vondel & Nassau, Olympia Netherlands strengthens its position within the municipal government.

The alliance between Olympia Netherlands and the Kooyenga Group offers the opportunity for Kooyenga to grow rapidly. Romke Kooyenga, owner of the Kooyenga Group, will focus entirely on this growth ambition and the further commercial development of the organization starting September 1 of this year. The daily management of the Kooyenga Group will be in the hands of Just Zandhuis, who will take up the position of CEO. Romke Kooyenga: “I am an entrepreneur who has built up the company with much pleasure and success over more than 23 years. However, the further growth of Kooyenga requires a strong collaboration partner which is similar to Kooyenga in terms of culture and ambition. Olympia is this party. Now I can focus entirely on my main strengths. I will remain commercially responsible and develop the employees, and preserve the culture which is so characteristic of us. I have complete confidence in the collaboration with Just Zandhuis as CEO because of his broad background in service provision for the public sector and our shared vision for this market. Just brings the professionalization which we need to take the company to the next phase.”

The Kooyenga Group is known in the market for its strong company atmosphere in which entrepreneurship, professionalism, and transparent cooperation with short lines of communication are central themes. The two companies are of the same mind on these issues. Dimitri Yocarini, CEO of Olympia Netherlands since 2016, has this to add: “Just like the Kooyenga Group, Olympia Netherlands has the ambition to grow within the municipal government. It’s great that we can complement each other through a strategic alliance with a respected organization such as the Kooyenga Group and an enthusiastic entrepreneur like Romke. By combining our expertise, we are able to achieve an even stronger position within the government sector. We are really looking forward to our partnership and have a lot of confidence in it.”

For more information please contact Steven Gudde, spokesperson, at telephone number: +31 (0)70 – 338 10 60 or +31 (0)6 – 57 99 12 19

Please refer to the official press releases for further details: English Press Release. Dutch Press Release.