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Consumer & Leisure / 2013

Key Facts

Sales at entry: ~€3.0m
Sector: Consumer & Leisure
HQ: The Netherlands

Company description: 2theloo has developed an innovative high-end public toillet service concept with always clean restrooms, unique toilet design, and a shop with toiletries and gifts. The concept is being implemented at high footfall locations such as gas stations along the highway, tourist locations, shopping malls and railway stations. The concept has been developed in the Netherlands, but 2theloo is expanding throughout Europe and beyond.

Deal Facts

  Year of investment: 2013
Seller: Founders/Informal investors

Growth case:  Accelarating the roll out of the unique concept with its existing strong partners and further expanding the concept to new types of locations. To accelerate in a controlled way the organisational blue print has been augmented and the team has been strengthened. Next to the already strong presence on gas stations along the highway, the company is making substantial progress expanding into other high footfall locations, like railway stations, tourist locations and shopping malls. The company is now present in the main countries in Europe, but also active outside of Europe.